Subaru Venice Beach Billboards
Print - OOH
Working for the Weekend
I fell in love with Venice Beach back in college when I worked in California. I am, and will always be, a beach kid, and seeing my work literally overlooking the beach was a highlight.
This project also stands out because after rounds and rounds of trying to find stock photo backgrounds for these cars, I proposed to just make a series of infinity coves. The standard visual at the time involved either selecting from stock shots of car models on location, or layering the cars into new environmental stock photos. The client loved the simple color gradations, and out of that came the campaign.