RESUME

PulsePoint

Creative Director
Jan 2017
-
Jan 2021
  • Created all company brand guidelines, through an evolution from a general market ad technology to a data-centric marketing solution focused on health
  • Managed the corporate website, creating all static and animated elements and leading all content updates, campaign specific microsites, and bug fixes, leading to a 180% increase in conversions YoY ‘19-’20
  • Hired and managed interns, freelance designers, developers, copywriters/editors and production/fabrication vendors
  • Concepted and designed temporary and permanent artwork for the office interiors, and animated motion graphics for interior office screens. across our NY, SF and London offices
  • Created on-location graphics and set design for conferences and events

qbeats

Art Director
Jul 2015
-
Jul 2016
  • Created brand guidelines and managed adherence in conjunction with the UI/UX Designer
  • Worked with sales team to develop pitch strategy. Lead the creation of all sales pitches and marketing collateral
  • Managed all web design and employee/interior photo shoots for the brand redesign

Dow Jones

Multimedia Communications Manager
Jan 2012
-
Jul 2015
  • Concepted, designed and led various training and internship programs, including a self-made curriculum on presentation skills
  • Revamped the Dow Jones Onboarding experience, creating an 60 minute presentation covering the history, department breakdowns and benefits overview, for the Americas, EMEA and APAC regions
  • Managed internal and external designers, videographers, and production vendors
  • Created videos and motion graphics for internal events

OppenheimerFunds

Web Designer
Jul 2011
-
Dec 2011
  • Designed and assisted with digital strategy for various company sites
  • Created and taught an HTML and digital strategy curriculum to a predominately print design team
  • Designed iPad layouts for an internal meeting-in-a-box mobile application

Fresh / LVMH

Web Designer / Developer
Jan 2011
-
May 2011
  • Designed and developed all updates to Fresh.com and all digital collateral
  • Redesigned email newsletters and incorporated interactive Flash landing pages, leading to an increase in click-throughs and time on site

Nickelodeon

Web / Mobile Designer
May 2010
-
Sep 2010
  • Designed show pages and animated assets for Nickelodeon, Nick at Nite, Teen Nick and NickToons
  • Created mobile games for the Nick site and affiliate mobile promotions using Flash

WETV

Web Designer
Aug 2008
-
Mar 2010
  • Designed web pages, logos, animated/interactive banners, applications and newsletters for wetv.com, weddingcentral.com and internal marketing projects
  • Managed daily content updates via Moveable Type and WordPress

Armani Exchange

Graphic/Web Designer
Mar 2008
-
Aug 2008
  • Designed Flash banners and microsites for store promos and season launches
  • Rendered store elevations and window displays from line sketches

DDB

Junior Art Director
Jun 2006
-
Aug 2007
  • Concepted and designed print, OOH and digital ads for Subaru, Exxon Mobil, Diet Pepsi, Philips, Liptonand United Technologies
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