Resume
Slash & Structure
Design Director & Founder
Jan 2023
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Present
- Founded an identity design consultancy, focusing on logos, websites, and motion graphics, for clients in Health, Technology, and the Arts
- Provides ad-hoc production design support, with guaranteed 48 hour turnarounds, as a additional service
CLEAR
Senior Design Director
Apr 2021
-
Oct 2022
Present
- Accelerated creative production and website update timelines by 66% by implementing modular design and code templates, optimizing our Monday.com instance for our project management team, and removing dependency on engineering teams for content updates
- Built and mentored a multi-level team of UX/UI designers, brand designers, and copywriters, outputting a high volume of assets across print, social, interactive and OOH to support over 90 airport, stadium, and event locations
- Led design of the CLEAR + TSA PreCheck bundle website, managing joint compliance with CLEAR and TSA brand guidelines and legal requirements
PulsePoint
Creative Director
Jan 2017
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Jan 2021
Present
- Created and evolved the visual identity through several corporate shifts, from gen-market ad tech to a data-centric health marketing platform, leading to a company purchase by WebMD in 2021
- Designed, built and maintained the corporate website, leading to an 180% increase in conversions YoY from 2019 to 2020
- Hired and managed freelance designers, developers, copywriters/editors, and fabrication vendors; provided direction for photo shoots, video, and offsite stage/event production
qbeats
Art Director
Jul 2015
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Jul 2016
Present
- Created and evolved brand guidelines in partnership with the UI/UX Lead
- Developed product pitch strategy with the sales team, alongside leading the design of all sales presentations and marketing collateral
- Designed and animated UI screens, product explainer videos, and brand sizzle reels
Dow Jones
Multimedia Communications Manager
Jan 2012
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Jul 2015
Present
- Led design for HR presentations, corporate internal websites, and marketing collateral
- Created employee training and internship programs, including workshops in digital journalism and product development, with the Learning and Development team
- Directed and animated live video and motion graphics for employee engagement and internal marketing campaigns
OppenheimerFunds
Web Designer
Jul 2011
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Dec 2011
Present
- Designed and managed content updates for the corporate website and campaign landing pages
- Built an HTML and digital strategy curriculum to train the print-focused team on design for email marketing
- Created the UI for an internal meeting-in-a-box iPad application
Fresh / LVMH
Web Designer / Developer
Jan 2011
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May 2011
Present
- Designed campaign landing pages and multimedia display ads for Fresh.com
- Restructured email marketing and website components to incorporate animated GIFs and interactive Flash landing pages, leading to a 1.5% increase in CTR and 7% increase time on site
Momentum
Freelance Art Director
Sep 2010
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Dec 2010
Present
- Designed website UI, email marketing, and display ads for AMEX Open
Nickelodeon
Web / Mobile Designer
May 2010
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Sep 2010
Present
- Designed branded, program-specific landing pages and animated marketing materials for Nickelodeon, Nick at Nite, Teen Nick and NickToons
- Developed Flash game UX/UI for show campaigns and affiliate mobile promotions
WETV
Web Designer
Aug 2008
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Mar 2010
Present
- Designed landing pages, Flash games, and email marketing for WeTV programming, weddingcentral.com and various affiliates; managed daily content updates via Movable Type and WordPress
Armani Exchange
Graphic & Web Designer
Mar 2008
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Aug 2008
Present
- Developed Flash display ads and interactive landing pages for product campaigns, localized promos, and seasonal fashion launches
- Rendered store elevations and window displays from line sketches
DDB
Junior Art Director
Jun 2006
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Aug 2007
Present
- Designed and directed print, OOH and interactive campaigns for Subaru, Exxon Mobil, Diet Pepsi, Philips, Lipton, and United Technologies